Has a client or perhaps your colleague ever asked you what exactly "inbound marketing" means? Perhaps you've asked that question!
Hubspot, the market leader in the space, defines it as:
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
The term itself has been around for at least a decade and continues to grow in popularity. Continue reading to learn more about the philosophy behind the meeting and WHY it works.Read More