Tracking content marketing's return on investment (ROI) can be difficult. And I think Jay Baer from Convince & Convert has summarized it best.
"If you, as an organization, are measuring the effectiveness of your content marketing with something so rudimentary as website traffic, then I guess in your own land you are measuring content. Is website traffic the optimal way to measure the effectiveness of content? No, absolutely not. I think there’s a delta between what people think they should be measuring and what they actually should be measuring.”
If you're struggling with measurement, continue reading as I walk through the fundamentals to first determine if you're efforts are successful.Read More