Has a client or perhaps your colleague ever asked you what exactly "inbound marketing" means? Perhaps you've asked that question!
Hubspot, the market leader in the space, defines it as:
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
The term itself has been around for at least a decade and continues to grow in popularity. Continue reading to learn more about the philosophy behind the meeting and WHY it works. Read More
Yesterday, I joined a #CMworld chat covering off on how content marketing could be used for demand generation, which got me thinking: what other strategies could a small business implement to improve revenue growth? Read More
I could argue that content marketing is THE most effective strategy in a marketer's bag of tricks. But, I'm also the first to admit that it can be a challenge to tackle for smaller companies with limited resources and tight budgets. But you absolutely CAN NOT let those constraints defer your organization from creating your own content marketing strategy, and attempting some big wins.
In this new series, I'm going to help small businesses overcome their content marketing challenges, including: generating engagement, overcoming a lack of resources, keeping up with trends and technology and measuring effectiveness. Read More
Traditional outbound marketing tactics like cold emailing, cold calling, trade shows and banner ads are not as effective as they once were. Consumers are constantly bombarded by marketers from all mediums and angles, so it requires a strategic, well-planned inbound campaign to capture the attention of your target audience and gain significant recognition.
One thing is for sure: inbound marketing will reign in 2016. Once you embrace this change, your small business can see unprecedented growth. Read More
Who's interested in attracting quality links and as a result, increasing traffic?
But we know that not just any link will do. The more authoritative the website the link is coming from, the better. Which is exactly why you want to build your link-building campaign around attracting authoritative links. Read More
If you're relatively new to digital marketing, search engine optimization can be a bit overwhelming with all of the terminology: search engine marketing, meta-tags, link building, keyword strategy, pay-per-click--I get it.
But I want to make one thing crystal clear for you. Blogging helps search engine optimization and improves traffic. Read More
It's become very apparent that inbound and content marketing are being used interchangeably. But shouldn't they both have clear distinction from one another and only be referenced when appropriate, based on the specific marketing activities being utilized? Great question!
Let's dive in. Read More