Google went and made another tweak to their search algorithm, this time impacting how corporate websites are ranked in search results on smartphones. It was officially deployed on Tuesday, April 21 and will favor those sites that are mobile-friendly.
As they announced in February, "the change will affect mobile searches in all languages worldwide and will have significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."
So, what constitutes a mobile-friendly website? Well, according to Google it's a website that has a layout and text that is large enough so people don't have to zoom, or scroll horizontally. And visitors or users should be able to easily click on links via a touch surface.
But in all honestly, you've had plenty of time to prepare for "Mobilegeddon." Search data indicates that more than 46% of people are searching and buying from their smartphone or tablets exclusively. So what have you done about it?
You need to ensure that your web and app content is truly optimized and that your marketing strategy has a "mobile first" ideology. If you haven't already, do an audit of all your content and ensure that when viewed on a device, it's just as good (no, better!) than on a laptop or PC. And as you create new content, consider that they're already prioritized and mobile ready, and focus on the actions you want your visitors to take.
It all comes down to this: yes, all the online content that you currently have needs to be changed and optimized, and all of the content that you're going to create going forward must be mobile-friendly.
Why? Because your prospects and potential customers are consuming content in line at the bank, at the grocery store and while they eat (however, we should all implement a "no smartphones at the table rule" because what happened to quality, in-person conversation!, but that's another problem entirely..I digress). If it's not optimized for mobile, they aren't going to stick around to view it, no matter how great or compelling that content might be, or how awesome your goods and services.
Are you prepared?