Many marketing programs lack one component: analytics. And if you want to give yourself an edge in the freelance world, you'll recognize that everything is moving toward data: mobile data, performance data, campaign data, product data...
To evaluate your marketing campaigns, you must do a couple things:
- define your metrics
- collect the data
- develop automated reporting capabilities
- conduct ongoing analysis
These steps will help you make the right investments, at the right time, for the right audience to yield a successful ROI. Neil Patel, founder of KISSMetrics says, "measure what matters." Check out the infographic below for a quick view on the 10 Must-Track Metrics for successful marketing campaigns.
Think I missed a metric or want to argue the inclusion of one above? Leave a comment below!