In 2015, there's been an increased awareness that great content drives true organic SEO and many organizations took the time to hire and work on their content to reflect their true voice. It's that whole "content is king" catch phrase.
It has raised the bar for everyone to consciously spend time creating edgy, sexy content that is actually worth reading. However, this has also created many false content marketers.
All of that said, content marketing isn't going away in 2016--in fact, it's getting bigger!
BrightEdge, in partnership with SAP, reported that more than $135 billion was spent in 2014 on creating new digital marketing content. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. Now, here's what to watch for in the coming year.Read More