For many years, the acronyms (and their respective budgets) have been feuding. But our blog title is a bit of a trick question, because if either side wins, your organization is the one that will lose.
In fact, neither hurt one another. Rather both of these departments need to work in tandem for higher profitability. Read More
When rankings slip on Google, people will almost always point the finger at technical or on-page SEO issues. Given the importance of organic search, it's logical right? Wrong.
Often times, it's not a true SEO problem at all. It's a brilliant content problem; as in, you don't have any or enough brilliant content! Read More
Search engine optimization (or SEO) will always be in a state of "permaflux." Tips that would have been used even five years ago would be search engine suicide if used today.
So what can we expect for 2016? Keep reading for some of the leading predictions on what to expect over the next year. Take cover--because winter is coming! Read More
There's a common myth that if you're ranking well in Google, you must be doing well in Bing or Yahoo!, too, but that's really NOT the case. Many articles that you read on this topic will have a bias from one search engine over the other. However, I recommend that you optimize for both--otherwise you could potentially be missing out on some fabulous business opportunities. Read More
Neil Patel describes technical SEO as: "any SEO work that is done aside from the content." Technical SEO focuses on how well search engine bots can crawl your site and index your content.
You can't "game" search engines from a technical standpoint, but there are still some factors that you should consider if you want to improve your website rankings. Fixing even the smallest technical issue could have more benefits than the best authoritative link. Even if you can't personally fix the issues outlined below, it's important to know what to look for and how to fix it--and then connect with your web developer to implement it. Read More
Who's interested in attracting quality links and as a result, increasing traffic?
But we know that not just any link will do. The more authoritative the website the link is coming from, the better. Which is exactly why you want to build your link-building campaign around attracting authoritative links. Read More
If you're relatively new to digital marketing, search engine optimization can be a bit overwhelming with all of the terminology: search engine marketing, meta-tags, link building, keyword strategy, pay-per-click--I get it.
But I want to make one thing crystal clear for you. Blogging helps search engine optimization and improves traffic. Read More
In part 3 of this series, we're going to delve into some of the major milestones spanning 2011 to present day. If you missed part 1, pause here, and read. And part two is a can't miss, too! There was a lot of excitement over the past two decades... Read More
In part 2 of this series, we're going to delve into some of the major milestones spanning 2001-2010. If you missed part 1, please click here and check out all the excitement prior to 2000. Oh, and part 3 is coming soon! Read More