When rankings slip on Google, people will almost always point the finger at technical or on-page SEO issues. Given the importance of organic search, it's logical right? Wrong.
Often times, it's not a true SEO problem at all. It's a brilliant content problem; as in, you don't have any or enough brilliant content! Read More
Search engine optimization (or SEO) will always be in a state of "permaflux." Tips that would have been used even five years ago would be search engine suicide if used today.
So what can we expect for 2016? Keep reading for some of the leading predictions on what to expect over the next year. Take cover--because winter is coming! Read More
There's a common myth that if you're ranking well in Google, you must be doing well in Bing or Yahoo!, too, but that's really NOT the case. Many articles that you read on this topic will have a bias from one search engine over the other. However, I recommend that you optimize for both--otherwise you could potentially be missing out on some fabulous business opportunities. Read More
Neil Patel describes technical SEO as: "any SEO work that is done aside from the content." Technical SEO focuses on how well search engine bots can crawl your site and index your content.
You can't "game" search engines from a technical standpoint, but there are still some factors that you should consider if you want to improve your website rankings. Fixing even the smallest technical issue could have more benefits than the best authoritative link. Even if you can't personally fix the issues outlined below, it's important to know what to look for and how to fix it--and then connect with your web developer to implement it. Read More
Who's interested in attracting quality links and as a result, increasing traffic?
But we know that not just any link will do. The more authoritative the website the link is coming from, the better. Which is exactly why you want to build your link-building campaign around attracting authoritative links. Read More
In 2015, there's been an increased awareness that great content drives true organic SEO and many organizations took the time to hire and work on their content to reflect their true voice. It's that whole "content is king" catch phrase.
It has raised the bar for everyone to consciously spend time creating edgy, sexy content that is actually worth reading. However, this has also created many false content marketers.
All of that said, content marketing isn't going away in 2016--in fact, it's getting bigger!
BrightEdge, in partnership with SAP, reported that more than $135 billion was spent in 2014 on creating new digital marketing content. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. Now, here's what to watch for in the coming year. Read More
An on-going series celebrating women in business, who, frankly, are bad ass and boss ladies!
Shantell Isaac is the Senior International Policy Analyst with the American Council of Life Insurers (ACLI), a U.S.-based insurance trade association representing over 300 life, pensions and reinsurance companies operating in the U.S. and abroad. Specifically, Shantell assists in the development and implementation of advocacy strategies for the development of foreign financial regulatory and trade regimes on behalf of U.S. industry. Read More
The consumer market is extremely crowded. And to address this, your organization needs to have a deep understanding of your ideal or target customer. You should know their gender, their geographic location, their marital status; the dry facts--to understand HOW to target and marketing them. But do you have a complete profile?
Use psychographics. Read More
This cool gal I know, Hanna Smolan, created a similar post about all the feels in her life. I enjoyed the simplicity of it, and opted to "steal it" and replicate it, myself. Plus, I thought this was a great way to give readers an alternative glimpse into the real EELECTRIK LADY... Read More